PHASE-0 GTM CHECKLIST
Your GTM plan, or your wishlist?
A real GTM plan answers four questions before a product ships. Most plans we review answer none of them — they say "social media," "partnerships," "content marketing," and list tactics.
That's not a plan. That's a category.
THE FOUR QUESTIONS
- 01Who are our first 100 users — by name, not by demographic?
- 02In what channels would you find them?
- 03What's the cost-per-acquisition model?
- 04What does word-of-mouth look like — who tells who, and why?
At Label Brandspace we call the work before product development Distribution Phase 0 — mapping distribution architecture the same way engineers map system architecture. Distribution is infrastructure. It needs to be engineered.